Case Study

Panama Golf Destination

Panama, located in Central America, is home to more species of birds and trees than the whole of North America. With beautiful landscapes, rich, culture, and endless tourist activities, Panama as a premiere Golf Destination is not to be overlooked.

Objective

Visit Panama (AUTORIDAD DE TURISMO DE PANAMÁ), working with Foreward Business Consulting planned to launch Panama as a golf destination and target North American clients. Bantr Destination was employed to assist with content capturing on site, digital marketing and coordination of parts of the inaugural program.  

Solution

Working with FBC, we headed down to Panama on a content development trip through the Beach and City regions. We shot everything from the golf courses themselves, to restaurants, hot spots and tourist favourites. Bantr was responsible for all photography, social media marketing, blogging and assisting with strategy including itineraries,  building out the website, e-newsletters and ad campaigns. 

Results

The program launch was a huge success! Panama Golf Destination continues to reach new customers for golf travel.

Our team was very proud of launching a large-scale program like this from scratch!