Case Study

Central Counties Tourism

Located just north of Toronto in southwestern Ontario, our regions are filled with unexpected delights. With extensive and lush trail systems, sparkling rivers and lakes, historic towns and villages, incredible shopping and attractions, world class golf courses and resorts, there is something for everyone.

CCT helps stakeholders within Headwaters, York and Durham by providing marketing and communication plans to highlight the region’s unique offerings. Our client helps promote the region by developing brand, web, and digital strategy.

Objective

Central Counties Tourism works with Bantr to create and develop unique content for marketing initiatives across various platforms.

Our goal is to develop stunning photography campaigns and compelling video that seamlessly mesh with CCT’s goals. 

 

Solution

Our content development team works with field reps to shoot all kinds of locations during all four seasons. We focus on targeting four main audiences (Foodies, Families, Art Lovers and Adventure Seekers).

Our team strives to find new angles that tell the story and make for impactful content.

 

Results

Increased visibility – Central Counties Tourism was able to increase visitors each quarter since our partnership began.

Improved Social Media Presence – Not only were more people looking at Central County Tourism’s social media projects, but more people were interacting and reacting positively to the new, creative content. 

Central Counties Tourism has worked with Bantr for over 2 years on several B2B and B2C projects and we are beyond thrilled with their work. Exceptional at what they do, they strive to be strategic, creative, on-time and on-budget without sacrificing quality. They go above and beyond for our organization, always available and eager and excited to work on projects as needed. They are an asset to our organization and I highly recommend their programs. I don’t know what we would do without them.”

– Susan Boyle, Director of Marketing for York Durham Headwaters